Ellie Lok | Full-stack Developer | Digital Marketing Enthusiast

About Me

I am an aspiring full-stack developer skilled in React, TypeScript, and modern CSS frameworks. I have recently completed my Master of Information Technology at Monash University. I am currently contributing to open source projects and seeking development opportunities.

Previously, I worked as a Senior Advertising Specialist at Fastlane, where I gained deep experience in digital marketing and user analytics. This background helps me design products that are both data-informed and user-centered.

View Full Résumé

Skills

Front-End

Back-End

Databases

DevOps & Tools

React

TypeScript

Next.js

Tailwind CSS

Node.js

Firebase

AWS

PostgreSQL

MongoDB

Redis

Docker

Git

CI/CD

Experience

Jul 2025 - Present

Teaching Associate (TA)

Advanced Database • Monash University

Facilitated postgraduate lab sessions by guiding practical exercises in database technologies (StarSchema, PostGIS, SQL queries).

DBeaverPostGISPostgreSQLDocker

Aug 2022 - Jan 2024

Senior Advertising Specialist

Digital Marketing • Fastlane

Managed and optimised multi-channel digital advertising campaigns across Google, Meta, and programmatic platforms. Ensured alignment with overall brand strategy, conducted performance analytics, and improved ROI through A/B testing and audience segmentation.

Google AdsMeta AdsGoogle AnalyticsProgrammaticFigmaData Studio

Projects

Jul - Oct 2025

TipsyTrack - Alcohol Harm-Reduction Web App

Developed a full-stack web application to help adults in Victoria track alcohol consumption and promote safer drinking habits. Built with Next.js (App Router), TypeScript, Tailwind, and Neon Postgres. Implemented Google Vision API for drink label scanning, local storage-based privacy features, and gamified progress tracking.

Apr - Jul 2025

KickStart - Community Street Soccer Volunteer Platform

Co-led development of a Vue.js + Firebase web platform to connect volunteers with community street soccer sessions. Integrated Firebase Authentication (email/Google login), Firestore (session management), and Cloud Functions with SendGrid for automated notifications.

Mar - Jun 2025

VolunTrack - Volunteer Management Android App

Led development of a serverless platform to upload and classify bird species using image recognition. Integrated AWS services including Cognito (access management), S3 (image storage), Lambda (image processing), DynamoDB (tag storage), and SNS (notifications).

Sep - Nov 2024

BirdTag - AI-Powered Bird Identification Web App

Spearheaded the development of a full-featured web app for managing bird identification and volunteer data. Integrated an AI model to analyze uploaded bird images and generate classification results. Implemented a subscription feature for users to receive analysis updates and notifications.